1. Breeding process: Scientific and large-scale development

As an important livestock and poultry breeding base in Shandong Province, Yinan County has continuously promoted the scientific and large-scale development of the breeding industry in recent years. By introducing advanced breeding technologies and management models, we aim to improve breeding efficiency and product quality. At present, there are 209 large-scale broiler farms in the county, with 100 million broiler chickens sold last year and an annual output value exceeding 2 billion yuan. At the same time, the breeding industry of meat ducks, pigs, and other animals has also flourished, forming a multi variety, full chain breeding system.

2. Processing stage: Deep processing to enhance added value

The healthy meat product industry in Yinan County has achieved a transformation from initial processing to deep processing in the processing stage. Enterprises represented by Chaohe Food, Shandong Huaya Food Technology Co., Ltd., and Shandong Zhongcheng Duck Industry Co., Ltd. are continuously expanding their industrial chain and strengthening their deep processing capabilities. Chaohe Food covers multiple sectors such as feed processing, seedling breeding, broiler slaughter, and processed products, with an annual output value of 9.115 billion yuan. Huaya Technology focuses on the deep processing of meat ducks, developing over a dozen popular products such as crispy roasted duck, crispy duck, and spicy duck, which are exported to well-known chain supermarkets across the country.

3. Circulation link: Efficient logistics to ensure supply

Yinan County has established a comprehensive logistics system to ensure efficient circulation of meat products from production to consumption. Through deep cooperation with logistics companies, full coverage of cold chain logistics has been achieved, ensuring the freshness and safety of products. Meanwhile, by utilizing modern information technology, the visualization and traceability of the logistics process have been achieved, enhancing the transparency and efficiency of the supply chain.

4. Channel link: Diversified sales, expanding the market

Yinan County's healthy meat products are expanding their market through diversified sales channels. On the one hand, establish long-term cooperative relationships with nationally renowned chain supermarkets such as Hema Fresh, Jiajiayue, Jialejia, etc., to ensure stable product supply; On the other hand, actively exploring online sales channels and utilizing e-commerce platforms to expand market coverage. In addition, some companies also enhance their brand image and market influence through direct stores, specialty stores, and other forms.

5. Joint Agriculture and Rural Development: Industrial Integration, Common Prosperity

The healthy meat product industry in Yinan County has promoted the deep integration of agriculture and industry through the mechanism of linking agriculture and agriculture. Enterprises establish a close interest linkage mechanism with farmers through the "company+farmer" model, providing technical guidance, market information and other services to help farmers improve their breeding efficiency. At the same time, by absorbing rural labor for employment, it has increased farmers' income and promoted the prosperity of rural economy.

6. Rural industrial revitalization: full chain development to support rural revitalization

The full chain development of the healthy meat products industry in Yinan County not only enhances the competitiveness of the industry, but also provides strong support for the revitalization of rural industries. By extending the industrial chain, enhancing the value chain, and improving the supply chain, the transformation and upgrading of the industry and high-quality development have been achieved. At the same time, the development of industries has driven the diversified development of rural economy, promoting farmers' income growth and comprehensive rural revitalization.