Deeply cultivating the duck industry, pursuing dreams globally

From deepening the industrial chain to leading new benchmarks, from being rooted in the local market to looking to the world, Shandong Huaya Food Technology Co., Ltd. has outlined a grand blueprint from a duck product expert to an industry leader with ingenuity as the pen and strategy as the ink.

Three years of hard work: Targeting the industry leaders, forging a monument of 3 billion yuan in output value

In the next three years, we will focus on the core track of deep processing of duck products, concentrating resources to overcome the three major challenges of technology, production capacity, and market. By optimizing production processes, expanding high-quality customer channels, and strengthening brand core competitiveness, we are fully committed to achieving the goal of becoming a leading enterprise in the industry, achieving a phased breakthrough of 3 billion yuan in output value, and laying a solid foundation for the layout of the entire industry chain.

Five year expansion: Connecting the entire industry chain and achieving a leap between "dual end" and "dual domain"

On the basis of achieving the three-year goal, we will launch a full industry chain integration plan in the next five years. On the one hand, it connects all links from the breeding of white ducks to deep processing, achieving controllable quality from the source to the end; On the other hand, achieving a dual leap in market layout - covering all markets across the country geographically, and shifting from B-end (enterprise customers) as the main channel to the coordinated development of B-end and C-end (mass consumers). At the same time, actively exploring international markets, promoting product exports, and taking a crucial step towards "common development at home and abroad".

Ten Years of Navigation: Ascending to the Top of Asia's Benchmark, Defining High Quality Standards for Duck Meat

After ten years of honing our skills, our ultimate goal is to become a leading enterprise in the Asian duck products industry. At that time, the enterprise will fully implement the product strategy of "high quality, high quality, and full range", with the core breakthrough being to create a full range of non resistant duck products, leading the industry standard upgrade with technological innovation. We will take the Asian market as the core, radiate globally, and enable Chinese duck products brands to occupy an important place on the world stage, truly realizing the vision of "from intelligent manufacturing in China to global sharing".