Breaking through the turning point and reaching the high-end of the "chain"

In the booming development of the healthy meat product industry in Yinan County, the story of Shandong Huaya Food Technology Co., Ltd. (hereinafter referred to as "Huaya Technology") is particularly noteworthy. As a traditional enterprise that used to focus on slaughter, Huaya Technology enjoyed the slaughter dividend in the early stages of the industry. However, with the intensification of market competition and the upgrading of consumer demand, enterprises have realized that relying solely on slaughter is no longer sustainable.

We can no longer just be a duck killing factory, "said Wu Lei, the general manager of Huaya Technology." To stand out in the fierce market competition, we must take a differentiated and high-end development path. So, the enterprise decided to break through the starting point and transform into a deep processing track.

Huaya Technology has invested heavily in building a smart production workshop designed according to EU standards, introducing advanced production equipment and technology. Through in-depth development of duck products, the company has successfully launched over a dozen popular products such as crispy roasted duck, crispy duck, and spicy duck. These products not only have a unique taste and superior quality, but also have exquisite packaging and are easy to carry, which are deeply loved by consumers.

A small white duck can be transformed into a fragrant roasted duck in just over 2 hours and through seven or eight production processes, "Wu Lei explained. In just two months of production, Huaya Technology's daily output reached 100000 roasted ducks. These products were quickly sold to well-known chain supermarkets across the country, winning widespread recognition in the market.

The successful transformation of Huaya Technology not only enhances the core competitiveness of the enterprise, but also provides useful reference for the high-end development of the healthy meat product industry in Yinan County. Nowadays, Huaya Technology is moving towards the goal of "making Chinese ducks fly to the world's dining tables", actively exploring overseas markets and participating in international competition.

From the perspective of the development of the entire industry chain and the successful transformation story of Huaya Technology, we can see the important role and enormous potential of the healthy meat product industry in rural industrial revitalization in Yinan County. In the future, with the continuous upgrading of the industry and the continuous expansion of the market, the healthy meat product industry in Yinan County will surely usher in a more brilliant tomorrow.