On October 22nd, Yinan County held the launch ceremony of the 2025 "Respect for the Elderly Month" activity, focusing on the theme of "promoting filial piety and respect for the elderly, and jointly building an elderly friendly society", and carrying out a series of elderly assistance actions. Shandong Huaya Food Technology Co., Ltd., as a local enterprise, actively participates in the "Enterprise Dream Building · Love Donation" charity elderly assistance project, injecting warm energy into the Double Ninth Festival.

1、 Huaya Action: Using food as a medium to convey the warmth of filial piety

Precise assistance, focusing on specific needs

Huaya Food combines the characteristics of the enterprise, strictly follows food standards in its products, and helps elderly people upgrade their healthy diet, echoing the core direction of "Health Promotion and Public Welfare Consultation" during the Respect for the Elderly Month.

Empowered by technology, safeguarding the safety of the tongue tip

Huaya Food relies on the advantages of the entire industry chain, traceable from breeding to processing, and adopts low salt and low-fat technology to meet the special health needs of the elderly population, demonstrating the company's practice of the concept of "smart elderly assistance".

2、 Public welfare value: two-way empowerment, further sublimation of corporate image

Deepen the connotation of brand culture

Huaya Food integrates the traditional virtues of filial piety and respect for the elderly into its corporate social responsibility system, strengthens the connection between the brand and "family culture" and "local sentiment" through donation actions, and enhances consumer emotional identification.

Activate social influence

This donation has been included in the "Respect for the Elderly Month" special publicity matrix in Yinan County, and through various platforms and media linkage exposure, the public welfare image of Huaya Food has deeply reached the local user group.

Leading the industry responsibility trend

As an agricultural industrialization enterprise, Huaya Food actively responds to the call and highlights the pivotal role of the enterprise in building a pension pattern.

3、 Long term significance: strategic upgrade from public welfare to win-win

Market dimension: Taking advantage of the Respect for the Elderly Month event, Huaya products penetrate the elderly consumption scene and enter the new track of the "Silver Hair Economy". The R&D experience of age appropriate food feeds back to enterprise innovation and promotes product line diversification.

Policy dimension: In line with the policy orientation of building the "Filial and Virtuous Qilu, Warm Mulberry and Jade" brand in Shandong Province, corporate public welfare practices lay the foundation for seeking government resource support.

Talent dimension: Internal employees take pride in the company, external talents gather towards goodness, and the humanistic attraction continues to increase.

The launch of the Elderly Respect Month in Yinan County is even more significant due to the responsibility of enterprises. Huaya Food uses the warmth on the tip of its tongue to write a contemporary annotation of "old me, old me, and old people". This love is not only a product donation, but also a deep participation in the construction of an elderly friendly society - making filial piety and respect for the elderly tangible and accessible, and making the value of the enterprise resonate with the pulse of the times.